Social media has become part of everyday life for many people including pharmacists. It can also be harnessed by pharmacy businesses to improve engagement with customers and support business growth. Unfortunately, inappropriate use of social media can also lead to patient complaints and regulatory notifications. Pharmacists must be aware of their professional obligations regarding social media as per the Ahpra shared Code of conduct (the code) and social media guidance.
Professional standards
Ensure any posts are within a pharmacist’s scope of practice, accurate and evidence-based.
Privacy …
